Common SEO Rules, Tips, Tricks and Techniques
Search Engines, Web Browsers and Visitors all expect you to follow some basic design guidelines to make the site more readable, accessible and understandable.- Use a meaningful title tag on all of your pages
- Include a meta description tag
- Include a meta keywords tag - note most engines have ignored this since 2010
- Optimise your website to make it load faster
- Combine CSS files into a single, larger file where practical
- Use absolute not relative links in HREFs to enable browser caching
- Move JavaScript not needed during page load to the bottom of your page
- Regularly scan and fix all 404s
Read the Google SEO Guide
You can access the current version of the Google Guidelines athttp://static.googleusercontent.com/media/www.google.co.uk/en/uk/webmasters/docs/search-engine-optimization-starter-guide.pdf
Next Steps in SEO
Talk to Sales about an Astutium Website Analysis Report which will provide you details of what on-page SEO / changes are needed for you to obtain better rankingsFurther Reading on SEO
